University of Nike: How Corporate Cash Bought American Higher Education by Joshua Hunt
Requirements: .ePUB Reader
Overview: The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities.